Stories That Stick

I first saw the short film Dark Side of the Lens years ago, but it keeps coming back to me.

Being HumanCait Vlastakis SmithJanuary 26, 2018Storytelling, Creativity, WritingComment

I am Not a Perfectionist

I am not a perfectionist. No, I am the most chill person you will ever meet.

Being HumanCait Vlastakis SmithNovember 15, 2017Perfectionism, SatireComment

Obsessive Curiosity & Uncompromising Idealism

What do a geneticist and war photographer have in common? More than you may think.

Being Human, Strategy / InnovationCait Vlastakis SmithNovember 4, 2017Curiosity, Passion, IdealismComment

A Cheat Sheet for Content Strategists

A cheat sheet of methods and tools for content strategists

Digital / UXCait Vlastakis SmithOctober 25, 2017Content Strategy, UX, Marketing, Feature Comment

Creating a Culture of Learning

When you hear “barnacle” you might think pirates. That’s understandable.

Leadership, Strategy / InnovationCait Vlastakis SmithSeptember 16, 2017Learning, Business Culture, Engagement, FeatureComment

Designing a Productive Workshop

Consensus building, participation, and staying on track

Strategy / InnovationCait Vlastakis SmithAugust 2, 2017Collaboration, Design Thinking, Culture, FeatureComment

Keeping Your Digital Roadmap Alive

Your digital roadmap is not just a PowerPoint that dies a slow death on the company server. Nor is it a tactical step-by-step set of instructions you’d get from Google Maps.

Strategy / Innovation, Digital / UXCait Vlastakis SmithFebruary 7, 2017Digital Strategy, Roadmap, FeatureComment

Creating Art from Quicksand

"Some people think I’m demonic and totally insane. Some people get it."

Being HumanCait Vlastakis SmithDecember 6, 2016Art, Creativity, Short FilmComment

Practical Ways To Apply Design Thinking to Leadership

There’s still a lingering belief that design thinking only applies to designers or product people. Not true!

LeadershipCait Vlastakis SmithSeptember 20, 2016business strategy, design, Leadership, Design Thinking, FeatureComment

The Power of Doubt

Doubt is a muscle. Flex it.

LeadershipCait Vlastakis SmithSeptember 8, 2016MiltonGlaser, Questioning, DoubtComment

The Design Process: What To Do With All Those Constraints

Constraints. The "necessary evil.” And the plain ole’ necessary.

Digital / UXCait Vlastakis SmithJuly 11, 2016design, Problem Solving, ConstraintsComment

Value Props, Positioning, Messaging: What's the Difference?

I confuse these terms very much like I confuse the purpose of the liver, spleen, and kidneys.