Posts tagged Messaging

Value Props, Positioning, Messaging: What's the Difference?

I confuse these terms very much like I confuse the purpose of the liver, spleen, and kidneys.

BrandCait Vlastakis SmithMay 26, 2016Messaging, Value Proposition, Content Strategy, Feature Comment

Overlooking context will get you in a credibility pickle. It’s like inviting a neighbor over for dinner while the cockroach man is spraying your kitchen.

BrandCait Vlastakis SmithMay 31, 2012Messaging, Digital StrategyComment