The role of the content strategist is to bring together the needs and objectives of technical, marketing and user experience teams under one umbrella business objective. Let's explore the specific activities and interrelated activities associated with different "flavors" of content strategy.
Read MoreMy sister is alive and healthy.
Read MoreThe process of creating is full of pain. Fruitless drafts. Diluted ideas. Self-doubt and worthlessness. Candy wrappers everywhere.
Read MoreThe empty baby book patronized me from the bookshelf. As if there wasn't enough to do keeping this micro-human alive and our sanity in check.
Read MoreIt’s easy to overlook things that are critically important until they start failing. Just like we don’t notice the structure of a house until it’s in question (“Hmm, should I be walking on this?”), a site’s information architecture typically goes unnoticed until it fails to do its job (“Why can’t I find what I need?!”).
Read MoreSometimes closing that laptop, turning off the screens and putting away the tablet is the best way to get things done. Here's how I use them for client workshop facilitation, rapid ideation and prototyping.
Read MoreOur egos are tricksters. We’re easily fooled into thinking our emotional response will inherently align with the masses.
Read MoreThe terms “strategic” and “tactical” carry different weights within many organizations, and unfortunately one gains more attention or credence (often strategy). But in reality, both need each other. Strategy without execution chops—and execution without strategy—is a rudderless endeavor that leads nowhere.
Read MoreSo why do we forget?
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Look at the shape of a rock. Pick it up and feel it with your fingers. Is it jagged? Round? Smooth enough to skip across a lake?
What did we learn from 2008? What does mowing the lawn have to do with it?